I’m a Senior Product Designer based in Hamburg, dedicated to creating digital experiences that connect deeply with users and adapt to their evolving needs. My expertise lies in blending UX/UI design and branding, with a strong emphasis on digital-first solutions.

My journey began in advertising, where I guided brands into the digital age, helping them transition authentically. That foundation naturally led to my current focus: creating seamless, user-centered digital experiences.

I ran my own design studio, LAAYER, where we focused on merging brand communication with user experience to ensure every interaction felt cohesive and intentional.

Outside of work, I find balance through nature. Forest bathing with my family helps me stay grounded, while fitness, running, and football keep me energized and creatively inspired.